Perfume adverts are a 'paint-by-numbers' affair and have been for a very long time. Moody lighting: check. A man and/or woman saying a monologue I don't understand (and forget almost immediately): check. So, it's hardly unusual the whole perfume ad machine has been turned on its head by someone of Jonze's ilk.
Jonze of course has form when it comes to dancing and the unexpected, most notably his music video for Fatboy Slim's 'Weapon of Choice', with Christopher Walken strutting his stuff. This time starring Margaret Qualley (recently seen in Shane Black's brilliant film The Nice Guys), it defies description and qualification (again), so just take a look below.
Who isn't going to want to know what this stuff smells like. Job done.