Project Literacy – The Alphabet of Illiteracy
Project Literacy is a global campaign founded and convened by Pearson, the FTSE 100 publishing company, dedicated to building partnerships and driving action that puts reading and writing within everyone’s reach. The brief was to create a campaign that would raise awareness of the scale, severity and consequences of illiteracy, to push illiteracy higher on the political agenda, and for the United Nations to make illiteracy a target within the sustainable development goals and that by 2030 no child will be born at risk of illiteracy.
The project won the Cannes Lions Health Grand Prix and a D&AD Wooden Pencil in 2016.
Client: Pearson | Format: Press, Digital, Experiential, Social, AV | Agency: FCB Inferno
Each letter in the alphabet is represented with hand crafted sculptures by Wilfred Wood, known for his satirical work on Spitting Image, which have each been turned into three dimensional CGI models.
The result is an uncomfortable juxtaposition of a child-like visual language with some of the world's gravest issues.