Client: Kronenbourg 1664
Format: Print, Digital
Role: Design, comping, retouching.
Agency: Fold7

—

Background

After winning a competitive pitch, Fold7 were appointed to lead Kronenbourg’s global account by building the brand across 40+ markets including China, Russia, South Korea and Canada.

Approach

‘Good Taste with a Twist’ is the first campaign and underlines the beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The work depicts a world of playful elegance, introducing surprising twists to modern French icons.