Client: Social Brighton
Format: Print/digital
Role: Art direction, design
Agency: N/A

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Background

Formed in 2010, Social for Good is a social media consultancy who specialise in working with purpose-driven organisations, offering training, strategy, content creation, reporting and management services.

Approach

Based on the idea that they are at the centre of everything social, the logotype sits neatly between a deconstructed hashtag. An amalgamated palette – derived from colours used by the main social media brands – forms part of a wider identity and system which they can use across a multitude of assets and channels.