When in doubt...

Knock it out.

Printworks London by Only Studio

Printworks London is a huge new cultural and event space located in South East London. It's also located at the previous home of the Metro and Evening Standard newspaper printing presses.

Using the huge rollers of a printing press as a starting point, Only Studio have created a beautiful and dynamic word mark, with striking collateral assets to accompany it. Beautiful.

Check out the full project here.

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BMW xDrive – Get Out There

At the start of the year, FCB Inferno won the global xDrive pitch; a pitch I was lead designer on. 10 months later, and after a lot of time, work and effort by a stellar team, the fruits of our labour are finally out in the wild. The campaign is running worldwide on TV, in print, OOH, digital and social.

Spike Jonze x Kenzo World

Perfume adverts are a 'paint-by-numbers' affair and have been for a very long time. Moody lighting: check. A man and/or woman saying a monologue I don't understand (and forget almost immediately): check. So, it's hardly unusual the whole perfume ad machine has been turned on its head by someone of Jonze's ilk.

Jonze of course has form when it comes to dancing and the unexpected, most notably his music video for Fatboy Slim's 'Weapon of Choice', with Christopher Walken strutting his stuff. This time starring Margaret Qualley (recently seen in Shane Black's brilliant film The Nice Guys), it defies description and qualification (again), so just take a look below.

Who isn't going to want to know what this stuff smells like. Job done.

Project Literacy awards

Project Literacy is a global campaign dedicated to building partnerships and driving action that brings the power of words to the world by 2030. It's something I worked on for several months over at FCB Inferno and I was ecstatic to find out it picked up the Lions Grand Prix for Health and a D&AD Wooden Pencil.

It's an incredible idea and initiative and I'm really pleased the team working on it has been recognised for their effort. Onwards and upwards for Project Literacy!