To promote the release of the new sixth generation BMW M5, I created a DM pack which was sent to select customers. My aim was to introduce a new design language for the M range of cars which is inspired by balance, power and markings found on race tracks, roads and signage. This bold graphic approach combined with printing processes such as spot UV layers, premium paper stock and presented in a carbon fibre envelope, resulted in a visually arresting and tactile piece of communication.

Client: BMW  |  Format: Print, DM  |  Agency: FCB Inferno