Client: Sport England
Agency: FCB Inferno
Format: Print/Digital OOH, Social
Role: Design, artworking
Awards: 1x Cannes Silver, 1x Cannes Bronze
this girl can
Two years after the launch of This Girl Can, more women than ever were exercising regularly. The gender gap between the number of men and women who exercise regularly has decreased significantly. However, with a gap of 1.6 million remaining, more could be done. This time, the challenge was to get an even wider range of women active, to celebrate a broader range of sports, and to tackle some new barriers.
This Girl Can celebrates the sense of belonging that comes when women overcome their fears and feel totally confident in their own unique exercise zone.