Client: Audible
Format: Print/digital OOH
Role: Design
Agency: Fold7

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Background

Research from the Center for Humane Technology that found popular apps vary widely in the extent to which they leave users feeling happy or unhappy.

Audible was among the top 10 apps included in the survey, with 97% of users saying it left them happy, while Facebook, Tinder, Instagram, Snapchat and Candy Crush Saga were all in the bottom 15.

Approach

An out of home campaign for which taps into a growing trend among consumers who are seeking more fulfilling and enriching experiences from tech brands. The copy invites viewers to question their own smartphone usage by comparing the influence of some smartphone apps with the possibility of choosing more rewarding alternatives.