Client: BMW
Format: Print/digital OOH
Role: Design
Agency: FCB Inferno

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Background

The challenge was to show the BMW i8 as the world’s most progressive supercar.

Approach

With its performance prowess and sustainable credentials, the campaign uses balanced headlines to position the i8 as a paradox that will attract the right kind of attention – a supercar with a conscience, and one for those whose eyes are trained on the future.

Results

The executions ran across key OOH sites around the UK, as well as in print and digital. Clear Channel even used the campaign as the best-in-class use of its most premium site, the consecutive 96 sheet panels along London’s Cromwell Road.