Client: Valspar
Formats: Print, book
Role: Design, art direction, illustration
Agency: FCB Inferno

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Background

The challenge was to help Valspar Paint develop a new brand purpose and win a pitch to become Kingfisher DIY Store’s primary paint supplier. The idea was Trust Your Colours – a rallying call for people to express themselves, to fill their lives with colour, and to choose the best paint for the job.

Approach

The idea was brought to life with a brand book that was tactile, immersive and playful. We had people scrubbing heat sensitive ink to remove stains from the page, throwing red wine onto waterproof spreads, and even ripping out pages to demonstrate how Valspar’s paint lasts as long as you love it. From foils to holographic paper. Spot UV to die-cut pages. Every time a page is turned, you are presented with a new, rich and textured experience.

Results

Valspar won the business, and secured their shelf space in over a thousand Kingfisher Stores across Europe.